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Insights That Actually Help.
Practical digital marketing guides for Bay Area business owners. No jargon, no fluff. Just the strategies that move the needle.
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Strategy
SEO vs Paid Ads: 5 Honest Truths Every Local Business Owner Needs to Hear
SEO vs paid ads is the biggest marketing decision every local business owner faces. Should you invest in organic rankings that take months to build, or pay for clicks that deliver leads tomorrow? The answer is more nuanced than most agencies will admit. After helping dozens of Bay Area businesses navigate this exact decision, here […]
Google Business Profile
What Is Google Business Profile Optimization? 10 Essential Steps That Work
Google Business Profile optimization is the process of improving your free Google listing so your business ranks higher in Google Maps and the local 3-pack when people search for what you offer. If you’ve ever searched “restaurants near me” and saw three businesses listed below the map, that’s the local 3-pack, and getting your business […]
Local SEO
How Long Does Local SEO Take? 7 Realistic Milestones for Bay Area Businesses
How long does local SEO take to actually deliver results for your business? If you’re a Bay Area business owner who just invested in local SEO, this is probably the first question on your mind. The honest answer: local SEO is not an overnight fix, but it’s also not the 12-month waiting game some agencies […]
