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Tracking & Analytics

You can not improve what you do not measure. We set up GA4, Google Search Console, call tracking, custom event tracking, and build monthly dashboards in plain English that show you exactly what is working, what is not, and where the biggest opportunities are hiding.

73%of businesses lack proper tracking
100%of marketing dollars attributable
Monthlyplain-English reporting delivered
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What's Included

GA4 Setup Search Console Call Tracking Event Tracking Custom Dashboards Monthly Reports Conversion Setup UTM Tagging ROI Attribution
What We Do

The Complete Analytics System

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Keyword Research & Strategy

We identify the exact terms your customers search for in your specific service area. Not national keywords with millions of competitors, but local terms like "plumber in Sunnyvale" or "best Thai food Fremont" that have real buying intent and achievable rankings.

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On-Page Optimization

Every page on your website gets optimized: title tags, meta descriptions, headers, internal links, image alt text, and content structure. We also create service-area pages targeting each city you serve, so you rank in multiple locations, not just one.

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Citation Building & NAP Consistency

We submit your business to 50+ trusted directories with identical Name, Address, and Phone information. This builds the trust signals Google uses to verify your legitimacy and improve your local pack ranking. We also fix any existing inconsistencies.

Technical SEO

Site speed optimization, mobile-friendliness, crawlability, schema markup, XML sitemaps, and Core Web Vitals. The invisible foundation that determines whether Google can properly index and rank your website.

Content Strategy

Monthly blog posts, service page expansions, and local landing pages that target the questions your customers ask. Each piece is researched, written for humans, optimized for Google, and interlinked to strengthen your entire site authority.

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Monthly Reporting

Clear, jargon-free reports showing keyword rankings, organic traffic, lead generation, and ROI. No vanity metrics. We track what matters: phone calls, form submissions, and revenue generated from organic search.

Our Process

How Local SEO Works With Us

01

Free Audit

We analyze your current rankings, website health, GBP profile, citation accuracy, and competitor landscape. Delivered within 48 hours.

02

Custom Roadmap

Based on the audit, we build a prioritized SEO strategy targeting your highest-value keywords and quickest wins first.

03

Execute & Build

We implement technical fixes, optimize pages, build citations, create content, and establish your local authority week by week.

04

Report & Scale

Monthly reports show exactly what moved. We scale what works, test new keywords, and continuously expand your organic footprint.

Why Techie Focus

Why Choose Our Tracking & Analytics

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Plain English

No jargon. Reports and dashboards built for business owners, not data analysts. If you can not understand it, we have not done our job.

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ROI Clarity

Know exactly what each marketing dollar produces. Attribution tracking connects every lead to the specific campaign, keyword, or channel.

Properly Configured

Most GA4 installations are default setups missing critical data. We configure tracking specifically for your business goals and customer journey.

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Actionable Insights

Data without action is useless. Every report includes specific recommendations for what to change, test, or scale based on the numbers.

FAQ

Tracking & Analytics Questions Answered

What is GA4 and do I need it?+
GA4 is Google's analytics platform tracking website visitors, behavior, and conversions. Every business needs it. Without analytics, you make marketing decisions blind. It is free to use but proper configuration requires expertise.
What is the difference between GA4 and Search Console?+
GA4 tracks what visitors do on your website (pages viewed, actions taken, conversions). Search Console tracks how your site appears in Google search results (keywords, click rates, technical issues). You need both.
Do I need call tracking?+
If phone calls are a significant lead source for your business (restaurants, healthcare, home services, professional services), call tracking is essential. Without it, you cannot attribute calls to specific marketing channels.
How do I know if my tracking is set up correctly?+
Most businesses have either no tracking, default tracking, or misconfigured tracking. Our free audit tells you exactly what is set up, what is missing, and what needs to be fixed.
Can you track offline conversions?+
Yes. We connect in-store visits, phone call outcomes, and CRM data back to the online marketing activities that generated them for complete ROI visibility.
What reporting frequency do you offer?+
Monthly detailed reports are standard. We also provide real-time dashboard access so you can check performance anytime you want.
From the Blog

Read Our Latest Insights

Practical digital marketing guides for Bay Area business owners. No jargon, no fluff.

Visit the Blog

Ready to Know Exactly What Works?

Get a free tracking audit. We will show you what data you are missing and how proper analytics can transform your marketing decisions.

Our Services

One Team. Every Channel. Real Results.

Most businesses juggle three or four vendors for marketing. We manage your entire digital presence as a single, connected system where every channel reinforces the others.

01

Local SEO Services

Getting found on Google when Bay Area customers search for what you offer. We handle keyword research, on-page optimization, citation building, and local signals that put your business in front of people who are ready to buy. Not vanity rankings for obscure terms, but real visibility for the searches that drive revenue.

Keyword Research On-Page SEO Citation Building Technical SEO Content Strategy Monthly Reporting
02

Google Business Profile Optimization

Your Google Business Profile is often the first thing customers see. We fully optimize it with professional photos, weekly posts, Q&A seeding, service listings, and a review strategy that pushes you into the local 3-pack on Maps. Most businesses only fill out 30% of their profile. We make yours 100%.

Profile Setup & Verification Weekly Posts Photo Optimization Q&A Management Review Strategy Category Optimization
03

Website Optimization & CRO

A beautiful website means nothing if it loads in 8 seconds and nobody clicks the call button. We build mobile-first, sub-3-second websites with clear conversion paths, strategic CTAs, and layouts engineered to turn visitors into phone calls, form fills, and bookings.

Speed Optimization Mobile-First Design CTA Strategy Landing Pages Heatmap Analysis A/B Testing
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Paid Ads (Google & Meta)

Targeted advertising that delivers measurable ROI, not just impressions. We set up and manage Google Search campaigns, geo-targeted local ads, Meta retargeting, and Performance Max campaigns with full conversion tracking. Every dollar tracked. Every week optimized. No wasted spend.

Google Search Ads Meta/Facebook Ads Retargeting Conversion Tracking Weekly Optimization Budget Management
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Social Media Trust System

Social media isn't about going viral. For local businesses, it's about building trust. We create strategic content calendars, branded templates, and engagement systems that make your profiles look professional, active, and credible to anyone checking you out before they call.

Content Calendar Branded Templates Post Scheduling Engagement Strategy Platform Optimization Monthly Analytics
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Reviews & Reputation Management

88% of consumers trust online reviews as much as personal recommendations. We build automated review generation systems using QR codes, email sequences, and SMS follow-ups. Plus response templates for every scenario and monitoring across Google, Yelp, Facebook, and industry-specific platforms.

QR Code Funnels Email/SMS Requests Response Templates Review Monitoring Reputation Dashboard Website Showcase
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Tracking & Analytics

You can't improve what you don't measure. We set up GA4, Google Search Console, call tracking, custom event tracking, and build monthly dashboards in plain English that show you exactly what's working, what's not, and where the biggest opportunities are hiding.

GA4 Setup Search Console Call Tracking Event Tracking Custom Dashboards Monthly Reports
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Promotional Media & Visualization

The creative layer that makes everything else perform better. We design social media graphics, short-form video content, brand photography direction, campaign creative, and visual assets built to stop the scroll. Every piece is designed with conversion in mind, not just aesthetics.

Social Graphics Short-Form Video Brand Photography Campaign Creative Canva Templates Visual Strategy
Why Techie Focus

What You Actually Get Working With Us

Not promises. Not pitch decks. Real, tangible differences you'll notice from week one.

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One Team, Zero Gaps

SEO, website, ads, social, reviews, and analytics all managed by one team. Nothing falls through the cracks because nobody's passing the buck.

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Monthly Reports You'll Actually Read

Clear, honest reports showing leads, rankings, and revenue impact. Written in plain English, not marketing jargon designed to confuse you.

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No Long-Term Contracts

Month-to-month agreements because we'd rather earn your business every 30 days than lock you into something you can't leave.

Week One Execution

We start building in the first week, not the first month. Quick wins stack up while the long-term strategy compounds behind the scenes.

How It Works

From First Call to First Results

1

Free Audit

We analyze your Google visibility, website, GBP, and competitors. Takes 48 hours. Yours to keep.

2

Custom Roadmap

A 30-minute walkthrough of findings, priorities, and a realistic timeline for your business.

3

Build & Launch

We execute on SEO, content, ads, and everything else. Weekly optimization, zero hand-holding required from you.

4

Report & Scale

Monthly reports showing real ROI. We double down on what's working and cut what isn't.

Not Sure Where to Start?

That's exactly what the free audit is for. We'll look at your digital presence and tell you, honestly, where the biggest opportunities are and what to prioritize first.

Free audit • No commitment • Results in 48 hours

Tracking & Analytics